Zodiak Kids' Mister Maker comes to India

Given the increasing disposable income and exposure to global content in India, Zodiak Kids has forayed into Indian retail landscape with its celebrated property Mister Maker. Taking a licensing route for its foray, the company has appointed Dream Theatre Private Limited as its agent in India. As per the alliance, Dream Theatre will be presenting all consumer products and live events for Mister Maker, with products expected to hit shelves this winter. Core categories at launch will be craft kits, back to school, stationery and publishing. "All of us at Dream Theatre are very excited to partner with this fun pre-school brand that has a unique positioning," said Jiggy George, the CEO of Dream Theatre. "Arts and crafts strongly appeal to kids in India and we look forward to them enjoying the licensed offerings as much as the show," he added. Claire Shaw, VP of licensing, Zodiak Kids, opined, “There is a real untapped demand in the territory for the brand. We are getting constant requests for product through Mister Maker’s social media channels and are looking forward to products hitting Indian retailers’ shelves this winter." Zodiak Kids own worldwide distribution and licensing rights to Mister Maker.