A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

corporate licensing

Total 11 Results

Pete Canalichio

Branding expert Pete Canalichio talks about the ever evolving licensing biz

Branding expert Pete Canalichio, Managing Partner, Brand Alive shares his views on the evolving licensing industry in an exclusive conversation with License India.

Thomson TV aims to carve a niche in India through licensing

Thomson TV aims to carve a niche in India through licensing

Television brand Thomson has made a comeback to th...

Monetizing the ‘Kodak moment’ through licensing

Monetizing the 'Kodak moment' through licensing

The Indian TV industry took double hit during 2010...

Marie Claire: from magazine to lifestyle

Marie Claire: from magazine to lifestyle

Starting from a magazine, Marie Claire has set ben...

Licensing Agents help you do it better!

Licensing Agents help you do it better!

Cholena Cchaturvedi :CC: Do companies, which enter...

Licensing is the business of the future

Licensing is the business of the future

Ccholena Chaturvedi :LI: Is there is a benchmark f...

Licensing helps to get products at a cheaper price

Licensing helps to get products at a cheaper price

Vrinda Oberai :VO: How do you see the future of li...

In Focus: Character licensing

In Focus: Character licensing

Vrinda Oberai :Vrinda Oberai (VO): How important, ...

In Focus: Awakening to IP Rights

In Focus: Awakening to IP Rights

Vrinda Oberai :VO: What can be the different ways ...

A complete family brand: Disney

Sweta Pal :Who are your major retail partners?Rosh...

Swiss Military to announce Indian licensing partners

Swiss Military to announce Indian licensing partners

License India :What percentage of revenue is contr...

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