A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

DIAGEO

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Arla, Diageo Partner For Another Baileys Cream Range

4 min read
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Arla, Diageo Partner For Another Baileys Cream Range

Building on their successful five-year relationship, Arla and Diageo have released their annual festive BAILEYS Cream range.

Baileys Strawberries and Cream Celebration Cake

Finsbury Extends Diageo Range with Baileys Strawberries & Cream Celebration Cake

After beginning the relationship in 2018, Finsbury...

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