A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Mahesh Samat

Total 2 Results

Walt Disney to restructure India operations

Walt Disney to restructure India operations

The largest media and entertainment conglomerate o...

Siddharth Roy Kapur steps down as Walt Disney chief; Samat to take back the reins

Siddharth Roy Kapur steps down as Walt Disney chief; Samat to take back the reins

Siddharth Roy Kapur is soon stepping down as the M...

TRENDING ARTICLE

The Souled Store Merchandise

The Rise of Licensing Enterprises - The Souled Store

19 min read

5 Fashion Licensing Deals that have happened in IPL 2020

5 Fashion Licensing Deals that have happened in IPL 2020

7 min read

Trends in Indian Licensing 2020

Trends in Indian Licensing 2020

7 min read

Five Common Brand Licensing Mistakes

5 min read

LICENSING AGENTS: THE TOP SIX IN INDIA

Licensing Agents: The Top Six in India

8 min read

Let Promotional Licensing Help You Grow Your Brand

4 min read

Top Five Character IPs Trending in India

Top Five Character IPs Trending in India

7 min read

Licensing: The New Mantra for Expansion

Licensing: The New Mantra for Expansion

7 min read

Advertising Contact