Bioworld Acquires Hello Kitty

Bioworld to Introduce Exciting Summer Luggage Collections Featuring Hello Kitty, Disney, Rachel Rachel Roy, and Weatherproof. Bioworld, known for its collaborations, expands its luggage offerings with new collections inspired by popular IPs like Hello Kitty and Disney, as well as fashion brands including Rachel Rachel Roy and outdoor brand Weatherproof.

After a successful collaboration with luxury fashion designer Rachel Rachel Roy, Bioworld extends its partnership to launch the Rachel Rachel Roy travel collection in Ross stores, followed by a later release at Burlington Coat Factory, providing customers with stylish travel options this spring.

Meggan Stasko, Director, Sourcing and Merchandising, Bioworld said, “Bioworld’s expansive license roster puts us at the forefront of the pop-culture travel business. If a retailer asks about a specific license property, it’s highly probable we have the rights. Innovation is a key component of how we approach our business. We want to wow the customer with items not in the mass market. We want to extend the consumer connection through our travel products to let the fans express their infinities across all aspects of their lives.”

The collections will include three-piece sets, including a hard-side luggage set. Pop-culture fans can also look forward to more Hello Kitty and Weatherproof collections coming to stores and online in Q3 of 2023.