Neopets Signs Major Toy Agreement
Brokered by Mix Licensing Group and Carlin West Agency, the deal will bring to life nostalgic favorites from the online game in the form of plush, figures, collectibles, and more.
Costume Division of JAKKS Pacific Extends Licensing Agreement for "CoComelon" and "Blippi" in North America
Disguise will continue to design, market, manufacture and distribute Halloween costumes and costume accessories for the U.S. and Canada with the latest line hitting retail this fall.
From Motu Patlu to Baby Shark: Viacom18 Launches Back-to-School Collection
The collection includes essential school items such as school bags, lunch boxes, pencil boxes, water bottles, and activity books, all adorned with bright colors and attractive designs featuring beloved cartoon characters.
Marathon Watch and Jeep Join Forces for Military-inspired Timepiece Collection
This collection serves as a testament to utilitarian design principles and honors the origins of each brand.
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Dabur Herb'l Charcoal and Star Wars Unite for Limited Edition Toothpaste
This partnership introduces a limited edition Star Wars pack for Dabur Herb'l's popular Activated Charcoal Toothpaste, blending oral care with the timeless allure of the Star Wars universe.
Shruti Haasan Joins Hands with Kalamandir Jewellers as Brand Ambassador
The association with Shruti Haasan, daughter of iconic actor Kamal Haasan and actress Sarika Thakur, is expected to bolster consumer trust and brand loyalty for Kalamandir Jewellers, further enhancing its legacy of over 37 years.
Tata CLiQ Luxury Partners with Ziniosa to Elevate Pre-Owned Luxury Experience
This collaboration aims to provide customers with a meticulously curated selection of Pre-Owned Timeless Icons, focusing on luxury handbags renowned for their craftsmanship.
Sternhagen and Sussanne Khan Unveil Artistic Bathroom Collection
The collaboration also saw the launch of Sternhagen's Smart WC, featuring smart controls and over 15 functions, enhancing the bathroom experience with technological innovation.
Coca-Cola India Foundation Partners with Hockey India to Empower Women's Hockey
Aligned with Coca-Cola India's dedication to sports, the three-year partnership underscores its role in shaping the sports and gender equality landscape positively.
QUE Eyewear Embarks on a Stylish Journey with Cricketer Shikhar Dhawan
This dynamic partnership between the renowned batsman and the eyewear brand signifies a significant step toward reshaping individuality, self-expression, and style.
Dabur Herb'l Charcoal Teams Up with Star Wars for Limited Edition Toothpaste Pack
This collaboration merges the teeth-whitening properties of Dabur Herb'l Activated Charcoal toothpaste with the timeless charm of Star Wars, creating an intriguing dental care experience for young adults.
Swiggy Instamart Ventures into Movie Merchandise with Star Wars and Harry Potter Products
This marks a significant step for Swiggy Instamart as it becomes the first quick commerce platform to venture into delivering movie merchandise, introducing a new category in the quick commerce industry.
Panda-monium at Wankhede, Mumbai Indians' Kung Fu Crossover
Under this partnership, Mumbai Indians’ e-commerce destination, MI Shop along with its licensee A47.in, will be the preferred platforms for fans to explore and acquire the limited-edition Kung Fu Panda X Mumbai Indians collection.
Bubble Skincare Partners with Disney and Pixar's Inside Out 2
The Bubble Skincare x Disney and Pixar’s “Inside Out 2” collaboration will be available on HelloBubble.com, Ulta.com and Walmart.com and will enter Ulta and Walmart stores nationwide in May and June.
Barcelona Inspired Summer Collection 2024 by Mango Launches on Myntra
To authentically infuse the essence of Barcelona into the 'From Barcelona with Love' collection, Juhi, ShivShakti, and Vagmita closely collaborated with Mango's design and product teams in Barcelona.
Agilitas Sports Dives into Global Markets with Lotto Brand License
Under this long-term agreement, Agilitas gains exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa.
Chip 'n' Slip: Crocs and Pringles Collab Hits Shelves
In addition to the innovative Crush Boot, Crocs and Pringles have also worked together on the Classic Slide and the Classic Clog, as part of this collaborative project. Furthermore, they have introduced a limited-edition "Croc-tail Party" chip flavor.
Barbie x Kartell: A Stylish Fusion of Toy and Furniture Design
Celebrating Barbie’s 65th anniversary, the new collaboration unites five Kartell chairs – ‘AI’, ‘Venice’, ‘Louis Ghost’, ‘Masters’, and ‘Ero|S|’, all by Philippe Starck – in Barbie’s fun style and distinctive bubblegum Mattel pink.
Actors Richa Chadha and Ali Fazal Enter Fashion Scene with Ehaab Couture
The brand's name, "Ehaab," derived from the word 'ehb,' signifying 'spiritual favor,' epitomizes its commitment to bestowing upon the world the unparalleled beauty of Chikankari.
Deepika Padukone’s 82°E Announces Offline Retail Debut With Reliance Retail’s Tira
This collaboration marks a significant expansion from 82°E’s successful D2C model to first-time retail experience in the country through an online and offline presence.
Prime Video's "Fallout" Series Sets Stage for Massive Licensing Campaign
Over 50 "Fallout"-inspired designs are available for purchase through the Merch-on-Demand program, encompassing a diverse range of products such as T-shirts, hoodies, crewneck sweaters, phone cases, PopSockets, hats, and tumblers.
Crunchyroll Unites Bollywood and Anime, Unveils Anime Avatars of Tiger Shroff & Rashmika Mandanna
The 'Wish Your World Was Anime' campaign is a testament to Crunchyroll's commitment to bridging cultures through the power of Japanese anime.
Roblox Announces Summer Launch for Paramount's Avatar: The Last Airbender Game
This groundbreaking project marks the maiden Avatar experience on the platform, made possible through the esteemed Roblox Creator Fund initiative.